Shaping the Future: What Role Should AI Play in Your Business?
AI is moving fast. A strategy that only solves today’s pain points risks being outdated in a year. By thinking ahead, you can decide whether AI will simply support your existing workflows, collaborate more deeply with your teams, or open new opportunities entirely.
Common Pain Points We Hear
- “We’re only using AI for small tasks, but we’re not sure what’s next.”
- “Our competitors are using AI more aggressively and are we falling behind?”
- “We want AI to be more than just automation, but we don’t know how to get there.”
- “Leadership can’t agree on whether AI should be tactical or transformational.”
How AI Can Help at Each Level
- Helper: Automates repetitive, low-value tasks like data entry, reporting, or scheduling.
- Co-worker: Acts as a smart partner – drafting emails, analyzing data, assisting with research, or providing decision support.
- Growth driver: Creates entirely new opportunities – AI-powered products, predictive services, or even new business models.
By defining which role matters most, you align AI with your growth timeline and set realistic goals for adoption.
Framing Your AI Strategy
Ask yourself:
- In 2–3 years, how do we want people to describe the role of AI in our business?
- Do we want to save time, enhance collaboration, or reinvent what we offer?
- Are we aiming for efficiency, empowerment, or transformation?
Your answer doesn’t lock you in, but it does provide a north star for your roadmap.
Bottom line: An effective AI strategy isn’t just reactive. It’s guided by the role you want technology to play in shaping your future.
